Vol 2 Issue 1

March 29, 2018

Children’s Ownership Intention towards Licensed Character Products: The Influence of Packaging, Advertising, Peers and Pester Power

Nur Adibah Md Lazim, Zuraidah Sulaiman, *Thoo Ai Chin, Adaviah Mas’od, Farrah Merlinda Muharam

March 29, 2018

A Study on Relationship between Customer Relationship Management (CRM) and Customer Satisfaction in Malaysia’s Service Sector

Goh Yao Jou

March 29, 2018

Determinants of Brand Image and their Impacts on Purchase Intention of Grab

* Thoo Ai Chin, Nur Ain Nasyazwanie Salimi, Zuraidah Sulaiman, Lee Yoke Lai, Huam Hon Tat

March 28, 2018

The Influence of Customer Equity on Customer Loyalty among Telecommunication Service Provider Users

* Al Amirul Eimer Bin Ramdzan Ali, Abdul Kadir Bin Othman, Faridah Binti Haji Hassan

March 27, 2018

Pedagogy for the Integration of Work-based Learning in Undergraduate Design Programme: A Participatory Design Model

* Wong Shaw Chiang, Tan Wee Chuen