Madihah Abdul Razak, Al Amirul Eimer Ramdzan Ali*
Madihah Abdul Razak
Kulliyyah of Languages and Management International Islamic University Malaysia
dihahrazak@gmail.com
Al Amirul Eimer Ramdzan Ali*
Assistant Professor
Kulliyyah of Languages and Management International Islamic University Malaysia
dral@iium.edu.my
Abstract
In recent years, numerous issues related to body image have risen all around the world both traditional and media consumption become more accessible over time including in Malaysia. This causes an increase of existing negative body perception concerns in society, specifically self-objectification. Past studies have demonstrated a significant impact of communication mediators on self-objectification regarding interpersonal relationships and social interaction. Therefore, this study aims to identify the level of the impact of communication mediators and self-objectification among Malaysians. This current study examined four communication mediators (social comparison, social networking sites consumption, appearance anxiety, and internalization of beauty standards) and how it affects the level of the participants consisting of Malaysians who experienced issues of objectifying themselves. A set of questionnaires was developed by adopting and adapting instruments from previous studies and distributed to the respondents to gather data. A total of 100 responses were recorded from the sample which was the citizen of Malaysia. The data was then analysed by utilizing Cronbach’s Alpha to measure its reliability while using SPSS for the statistical analysis of the data. The results of this study suggested that social comparison and appearance anxiety exhibited a significant relationship with self-objectification. The practical implications and future directions of this study were discussed for upcoming research related to communication mediators and body image issues, specifically self-objectification.
Keyword: Communication Mediators; Self-Objectification
AM005-