Licensed Character Products

Vol 7 Issue 2 (2025)

March 29, 2018

Children’s Ownership Intention towards Licensed Character Products: The Influence of Packaging, Advertising, Peers and Pester Power

Nur Adibah Md Lazim, Zuraidah Sulaiman, *Thoo Ai Chin, Adaviah Mas’od, Farrah Merlinda Muharam

Vol 7 Issue 1 (2024)

March 29, 2018

Children’s Ownership Intention towards Licensed Character Products: The Influence of Packaging, Advertising, Peers and Pester Power

Nur Adibah Md Lazim, Zuraidah Sulaiman, *Thoo Ai Chin, Adaviah Mas’od, Farrah Merlinda Muharam

March 29, 2018

Children’s Ownership Intention towards Licensed Character Products: The Influence of Packaging, Advertising, Peers and Pester Power

Nur Adibah Md Lazim, Zuraidah Sulaiman, *Thoo Ai Chin, Adaviah Mas’od, Farrah Merlinda Muharam