December 31, 2018Effect of Green Brand Positioning, Knowledge, and Attitude of Customers on Green Purchase Intention* Thoo Ai Chin, Nor Haslinda binti Mohd Lawi, Zuraidah Sulaiman, Adaviah Mas’od, Farrah Merlinda Muharam, Huam Hon Tat
December 31, 2018Effect of Green Brand Positioning, Knowledge, and Attitude of Customers on Green Purchase Intention* Thoo Ai Chin, Nor Haslinda binti Mohd Lawi, Zuraidah Sulaiman, Adaviah Mas’od, Farrah Merlinda Muharam, Huam Hon Tat
December 31, 2018Effect of Green Brand Positioning, Knowledge, and Attitude of Customers on Green Purchase Intention* Thoo Ai Chin, Nor Haslinda binti Mohd Lawi, Zuraidah Sulaiman, Adaviah Mas’od, Farrah Merlinda Muharam, Huam Hon Tat