Dr Joshua Luke* & Dr Lim Yew Ban
* Dr Joshua Luke
SIAI Institution for Global Studies and Research (SIGSR), Signature Image Academy International
(www.SignatureImageAcademy.com/Academics) Singapore.
Email:
Enquiry@SignatureImageAcademy.com
Dr Lim Yew Ban
Sessional Lecturer, Curtin Singapore, Singapore.
Email: y.lim@curtin.edu.au
Abstract
This research explores the preferences and priorities of Generation Z employees in Asia, with a particular focus on Singaporean and Malaysian respondents, to provide evidence-based recommendations for corporations and organisations seeking to attract, suit, and retain Gen Z talents. Drawing upon the results of an exploratory survey of 177 Gen Z individuals and supported by recent scholarly literature, the study reveals the critical importance of work-life balance, value alignment, professional growth, intellectual challenge, financial stability, recognition, personal fulfilment, and definitions of success for this cohort. The findings indicate that organisations must adopt flexible, value-driven, and growth-oriented workplace structures to meet Gen Z expectations, thereby enhancing talent attraction and retention. Recent research papers and relevant articles are cited to contextualise and substantiate the analysis.
Keyword: Generation Z, Workplace structure, Work-life balance, Talent attraction, Talent retention, Asian workforce, Corporate policies.
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