Wong Shaw Chiang
Wong Shaw Chiang
Faculty of Design, Raffles University Iskandar
Johor Bahru, Malaysia. Email: wongshawchiang@raffles-university.edu.my
Abstract
Integration of social responsibility dimensions into graphic design curriculum has received increasing attention
nowadays, and that is due to exclusive impacts designers have in society. Despite this, precise understanding
among lecturers of integrating social responsibility pertaining to societal, environmental, and cultural
dimensions into graphic design curriculum, specifically in the Malaysian context is inconclusive. In this
qualitative study, 3 lecturers from 3 private colleges in Malaysia shed some light on their understanding of
social responsibility dimensions with regards to integrating these dimensions into the graphic design
curriculum. Results indicate that all lecturers have a sufficient but diverse understanding of the social
responsibility dimensions. However, despite their planning of meaningful content and pedagogical processes
for the graphic design courses, no specifically related formal goals are integrated into the curriculum. The
results, therefore, suggest that more precise definitions of each social responsibility dimension needs to be
integrated into graphic design curriculum,
Key word: Social Responsibility Dimensions, Societal Dimension, Environmental Dimension, Cultural Dimension, Graphic Design Curriculum
002WSC2-Final