Sharani A/P Velirsamy
* Sharani A/P Velirsamy
Email: sharanisamy151@gmail.com
Abstract
The key objective of this study is to investigate the intention towards investing in mutual funds using the extended theory of planned behaviour. This study targeted individual investors and investors’ decision-making using a variable from the Theory of planned behavioural. It is assumed that information structure and market dynamics have a systematic influence on individuals’ investment decisions and market results. Consequently, it is critical to investigate how the five factors influence the intention towards investing. The number of investment markets is steadily growing, and investors must understand which characteristics allow them to stand out and improve their decision-making. For this study, data was gathered from 100 respondents with investment experience. PSPP was used to analyse the collected data. The five dimension that intention towards investing in mutual funds is attitude, subjective norm, perceived behavioural control, financial literacy, risk tolerance. As a result, investors should adopt tactics to strengthen these factors and investing decision-making.
Keyword: Investment Intention, Mutual Funds, Attitude, Subjective Norm, Perceived Behavioural Control, Financial Literacy, Risk Tolerance.
002-SV