Aminath Raushan Imad, Khalid Juma Saad Elbuzidi & Tak-Jie Chan*
Aminath Raushan Imad
Faculty of Business, Social Sciences and Hospitality Management, SEGi University, Petaling Jaya, Selangor, Malaysia. Email: raushan.imad@gmail.com
Khalid Juma Saad Elbuzidi
Faculty of Business, Social Sciences and Hospitality Management, SEGi University, Petaling Jaya, Selangor, Malaysia. Email: z5khalid96@gmail.com
Tak-Jie Chan*
Faculty of Business, Social Sciences and Hospitality Management, SEGi University,
Petaling Jaya, Selangor, Malaysia. Email: chantakjie@segi.edu.my
Abstract
Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to win the reputation warfare. Thus, this paper aims to review the Boeing 737 Max case from the perspective of crisis communication and management approaches. The discussion of the case surrounded on the chronology of the case, crisis communication and management strategies carried out by Boeing 737 and lessons learned from it. This has called upon the management, especially the public relations or corporate communication department for aviation industry to look into it to form a strategic solution to safeguard the organization’s reputation when the crisis strike.
Key word: Crisis communication, crisis management, corporate communication, public relations, aviation industry
TJC002